UK tech startup Inntelo raises more than £500,000 in pre-seed funding for AI Concierge platform

Inntelo AI, a UK-based startup, has raised more than £500,000 in pre-seed funding to support the launch of its AI Concierge platform.

Led by venture capital fund Haatch and partner British Business Bank, with participation from Look AI Ventures, the cash will be used to support Inntelo’s commercial growth.

Inntelo says multiple hotels, including properties owned by Radisson and Wyndham, have adopted its platform, which uses conversational and agentic AI to improve the guest experience. It automates guest enquires made via WhatsApp or phone and converts the requests into coordinated tasks. This improves team responsiveness across departments including housekeeping, maintenance, food service, spas and other services, it is claimed.

“Hospitality’s AI transformation must be led from within the industry. Too often, hotels have struggled to adopt new technologies because they were developed without real operational insight,” comments Asif Alidina, Co-Founder and CEO at Inntelo AI, who has worked in the hotel industry for more than a decade.

“We’re incredibly excited about this new era, where the hospitality sector can not only embrace technology earlier than ever before, but also lead the way for the wider real estate and service industries. AI can improve guest experiences and create better working environments for hotel teams. That’s the future we’re building toward, and this round gives us the support to move faster and go further.”

Fred Soneya, Co-Founder and General Partner at Haatch, adds: “Inntelo AI has all the hallmarks we look for in a high-potential startup - deep sector knowledge, real operational insight, and a product solving a clear pain point in a large, global market. We’re excited to back Asif and the team as they help hotels unlock the power of AI to transform the guest experience and streamline operations at scale.” 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.