Keep it simple, stupid: AI powered Amazon selling startup Jarvio lands $1.8m pre-seed round

Dublin-based Jarvio has raised a $1.8 million pre-seed round as it looks to build the future of Amazon selling, powered by AI.

This is backed by Darius Cubed, Baseline VC, NDRC, Enterprise Ireland, an Accel scout, and angels from the likes of Amazon, Wayflyer, Target, Meta, MongoDB, J.P. Morgan, and Fexco.

In an online post, Jarvio said: "This raise marks a huge milestone for us, but the journey didn't start here. We began a few years ago packing boxes in our living room, sourcing whatever we could find in local stores. We bought everything from soy sauce to cement to bird feeders, and sold it on Amazon. It was messy, scrappy, and completely hands-on."

"That retail arbitrage hustle eventually led us into online arbitrage (doing the same thing in online stores), then into wholesale distribution. Before long, we found ourselves deep in the world of Amazon, not just as sellers, but as operators who understood the day to day chaos brands were facing."

It added: "That's where we saw the frustration from brands who were trying to sell online. Every conversation came back to the same thing: running an Amazon business was way too complex. Brands were drowning in spreadsheets, SOPs, and disconnected tools just to keep the lights on."

"So we rolled up our sleeves and started helping them directly, building an agency to handle all the messy backend operations. From inventory and listings to ads and account health, we did it all. And the more brands we worked with, the clearer it became: this needed to be solved with software, not services.”

“That's when JD, our now CTO, joined us. Alongside founding engineer Joseph Tummon, we kicked off development of what's now Jarvio's AI foundation. With his technical firepower, we've rebuilt the way brands can manage their Amazon operations. This time, powered by AI.”

The company enables brands to automate complex workflows using natural language or pre-built templates. Whether it's competitor monitoring, restocking, campaign launches, or price tracking, they can plug and play tasks directly into their account, without writing a line of code.

In the coming weeks, it be rolling out access to its waitlist of users and launching the product publicly. It is also hiring, with particular emphasis on an AI engineer and a design engineer, ideally based in San Francisco.

It concluded: “Our customers are mostly in the US, and our roadmap is focused on helping global brands scale faster with less manual work. To everyone who's contributed to our journey so far, whether as a teammate, customer, investor, mentor, or sounding board, thank you. We couldn't have gotten here without you.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.