Nordic online retailer Boozt enlists Shift4 as it focuses on flexibility and scalability of global payments infrastructure
Shift4 has partnered with Boozt, a Nordic online department store for fashion and lifestyle, to provide global card acquiring and settlement services through its merchant facing payment gateway, Kronor.
“We continuously optimise our payment infrastructure to ensure a seamless and secure shopping experience for our customers,’’ says Hanui Ye, Payments Director at Boozt. “Partnering with Shift4 strengthens our acquiring setup and provides us with the flexibility and scalability we need to support our growth.’’
“We continue to see strong growth of the e-commerce sector in the Nordics, and our latest partnership with Boozt places us squarely at the forefront of this transformation,” says France Blanchard, SVP Account Management at Shift4 Europe. “This collaboration highlights Shift4’s commitment to helping leading global e-commerce companies strengthen their payment infrastructure. Together with Boozt, we are ensuring each and every one of its customers enjoys a fast, seamless, and secure checkout experience.”
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
