US retailer Kwik Trip partners with Eagle Eye to bring AI powered Personalised loyalty to its customers

Kwik Trip, a convenience store chain in the United States, has partnered with Eagle Eye, a SaaS and AI technology company that delivers loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands.

As a result, participating CPG brands will be able to engage Kwik Trip’s 5.25 million loyalty members through individually targeted and gamified promotions rather than broad discounts. Eagle Eye’s platform can provide campaign performance reporting to participating suppliers, supporting sales attribution and ROI measurement.

“Our CPG partners have always been central to how we deliver value for our guests, and the partnership with Eagle Eye gives us an entirely new way to work with them. With Personalised Challenges, we can offer brands a targeted, measurable promotional vehicle that drives real incremental behaviour. That's a win for our guests, our suppliers, and our business,” says David Jackson, Director of Loyalty and Digital Marketing at Kwik Trip.

“Kwik Trip has built one of the most respected loyalty programmes in US convenience retail, and our partnership takes it to the next level. By activating Eagle Eye’s Personalisation engine with Challenges, Kwik Trip is bringing the kind of AI driven personalisation currently utilised by major retailers all around the world to drive loyalty and attributable incrementality to its partner brands at significant scale, while also creating a first class experience for their guests,” says Jeff Baskin, Chief Revenue Officer at Eagle Eye.

Eagle Eye's platform currently powers more than 1.7 billion personalised offers per week and manages over 750 million loyalty members worldwide for retail partners including Giant Eagle, Loblaw, Pattison Food Group, Tesco, Wakefern, Winn-Dixie, and Woolworths.

2026 RTIH Innovation Awards

Loyalty programmes will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.