Wakefern Food Corp. teams with Eagle Eye on loyalty and personalisation strategies
Eagle Eye has been selected by US retailer Wakefern Food Corp. to accelerate its loyalty strategy and deliver AI powered customer engagement initiatives. The programme is expected to go live in mid-2026.
Wakefern will deploy Eagle Eye’s MACH approved loyalty and personalisation platform, moving away from a PoS-based approach in favour of a more flexible, future-proof, omnichannel solution. The platform will enable centralised loyalty management across all Wakefern banners through a single, system, with no custom development or coding required.
“We are very excited to partner with Wakefern and their members to help create a comprehensive loyalty engine that provides Wakefern with complete flexibility in offering personalised experiences that are right for their customers,” says Jeff Baskin, Chief Revenue Officer at Eagle Eye. “Our solution not only applies proven AI functionality, but allows Wakefern to implement and, most importantly, scale very quickly.
Wakefern is a member owned cooperative comprised of independent companies that together operate more than 380 supermarkets across nine East Coast states under banners including ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, Di Bruno Bros., and Morton Williams.
As part of the implementation, it will leverage Eagle Eye’s AI powered personalisation capabilities to deliver real-time, personalised promotions and gamified challenges.
“Choosing Eagle Eye was an easy decision. Their technology is highly advanced, and their collaborative, consultative approach brings not only a strong platform but also seasoned retail experts who have implemented successful loyalty programmes around the world,” says Darren Caudill, Chief Sales Officer at Wakefern Food Corp.
“They’ll help us deliver a great customer experience while driving incremental sales and creating new opportunities for Wakefern to provide meaningful value to our CPG partners. It’s a win win for our entire ecosystem, especially our customers.”
RTIH AI in Retail Awards
Brarista, IBM Consulting, Foundit!, Quorso, Vusion, Sensei, Reckon.ai, EE, Walkbase, Globant, Riskified, and Goddiva were among the winners at the RTIH AI in Retail Awards, sponsored by VenHub Global, 3D Cloud, EdTech Innovation Hub, and Retail Technology Show.
Our 2026 hall of fame entrants were revealed during a sold out event which took place at The Barbican in Central London on Thursday, 29th January, and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “According to Amazon’s Andy Jassy: AI is a once in a lifetime reinvention of everything we know, and the largest technology transformation since the cloud.”
“Whether that’s overstating it or not, we're certainly seeing an increasing number of innovative, potentially game changing developments in this space across both traditional and digital retail spaces. And that is reflected in tonight's finalists, who are boosting customer experiences and tackling retailers' painpoints across the likes of physical stores, online, omnichannel, supply chain, and payments.”
“To quote one of our judges: I have to admit, judging these awards was so difficult. So many that would have been worthy winners. And great to see how AI has moved firmly into delivery mode. Firmly into delivering for customers and driving huge innovation.”
Congratulations to our 2026 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our Thursday, 29th January gathering.
Stay tuned for an indepth review of the awards ceremony in the next edition of RTIH magazine.
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