Dr. Wolff taps THG Fulfil capabilities as beauty brands firm chases UK and US direct-to-consumer growth
THG Fulfil, a provider of automation driven fulfilment and courier management solutions, has partnered with Dr. Wolff Group, the German business behind beauty brands including Alpecin, Plantur, Linola and Vagisan.
The tie up spans both UK and US markets and covers the full breadth of THG Fulfil’s capabilities - from merchant of record services to warehousing, Amazon FBA (Fulfilled by Amazon), FBM (Fulfilled by Merchant) and SFP (Seller Fulfilled Prime) integrations, kitting and returns processing, D2C and B2B fulfilment, alongside courier management and customer services. Alpecin is now live across both markets, with further Dr. Wolff brands set to follow.
Tom Killeen, COO, THG Ingenuity, says: “Dr. Wolff is exactly the kind of partner we built our proposition for. A globally recognised brand, growing across multiple markets and channels at the same time. What sets this partnership apart is the combination of our merchant of record capability alongside full service fulfilment on a single platform. For brands with serious international ambitions that do not want to build out the commercial and operational infrastructure themselves, this is a compelling model. We are delighted to have Alpecin live in the UK and US and look forward to welcoming further Dr. Wolff brands onto the platform.”
Jonny Davys, General Manager UK&I, Dr Wolff, says: “This partnership with THG Fulfil opens up a brand new distribution channel in the UK and US, and we have no doubt it will be a huge success. It gives us a much closer view of who our consumers are, helping us build stronger, longer lasting relationships. With THG Fulfil's reliable, high speed delivery and the capacity to scale, we are well positioned to grow our D2C business over time.”
2026 RTIH Innovation Awards
Supply chain automation will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
