Instaleap and Wolt agree tie up that aims to simplify marketplace fulfilment for supermarkets

Instaleap, an e-commerce and logistics specialist, has partnered with local commerce platform Wolt to enable direct-to-consumer sales and delivery for supermarkets through a single platform.

The partnership aims to remove inefficiencies created by separate systems for different online channels. 

The two organisations say smart routing and automation will also reduce picking and delivery times, making it faster for supermarkets to fulfil orders. 

The partnership combines Wolt’s marketplace reach with Instaleap’s logistics expertise to create a centralised platform for all orders. Instaleap’s fulfillment technology will synchronise with Wolt orders, allowing retailers to process them alongside orders from other channels.

“By partnering with Wolt, we’re helping supermarkets turn complexity into efficiency,” says Damia Villatoro, CEO of EMEA at Instaleap. “Our native integration ensures Wolt orders are prepared alongside direct orders, allowing retailers to deliver faster and operate smarter.”

“We are constantly looking for ways to improve the experience of our merchant partners and make the day-to-day running of their businesses easier,” adds Josef Dvořák, Global Head of Commercial Excellence and Growth at Wolt Drive. 

“We are excited to announce this collaboration with Instaleap, which will help our grocery partners streamline the process of managing their product offerings and orders through the Wolt app. With the click of a button, it will also enable merchants to use Wolt Drive to deliver orders made directly through their apps or websites. Together, we will make it easier than ever to meet customer demands, ensuring a world class shopping experience.”

The new platform also claims to deliver measurable results, such as 50% faster picking, and 99% on-time delivery, as well as up to 30% lower logistics costs. 

2025 RTIH INNOVATION AWARDS

Grocery retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.