Fynd launches Fynd Create in UK, an AI tech platform for fashion design, sourcing and production
Fynd, an AI native retail technology company backed by Reliance Retail Ventures, has launched Fynd Create in the UK, pitched as a platform that combines AI powered trend intelligence, sourcing, production, cataloguing and logistics within a single ecosystem.
Designed for an industry increasingly driven by real-time demand, Fynd Create helps fashion brands accelerate the journey from concept to market by connecting every stage of product creation and fulfillment on one platform. Early deployments across fashion brands in India and international markets have demonstrated up to 60% improvements in design productivity, those involved claim.
“Fashion brands today are operating in a market where trends emerge and evolve in a matter of days, yet many supply chains remain constrained by long planning cycles and fragmented processes,” says Sreeraman MG, Founder at Fynd.
Fynd Create addresses this challenge by bringing trend intelligence, design, sourcing, cataloging and logistics together on a single AI powered platform. By analysing social trends, runway influences, competitor activity and brand data, the platform helps teams identify emerging opportunities, create collections faster and streamline the journey from concept to production.
“Fynd Create is the world’s first AI native platform to unify trend intelligence, design, sourcing, cataloging and logistics within a single ecosystem. By connecting demand signals directly with sourcing and production, it enables brands to make faster decisions, improve visibility across the value chain and respond more effectively to changing consumer demand,” says MG.
The offering also integrates Fynd Snap, the company’s AI powered visual content engine, enabling brands to create photorealistic on-model imagery from flatlays, mannequins, or 3D renders accelerating catalogue creation and reducing dependence on traditional photoshoots.
“As we expand in the UK, we are focused on a broader challenge facing the retail industry: how can technology help retailers become more productive, empower their teams and build more resilient businesses? We believe AI is most powerful when it augments human expertise, helping organisations spend less time on manual processes and more time serving customers. Beyond product creation, our vision is to help retailers simplify decision-making, improve operational efficiency and create a more connected future for retail,” says MG.
Fynd says that it is currently engaged with retailers, brands and technology partners across the UK as part of its broader expansion strategy.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
