Awin announces expansion of its UK partnership with footwear retailer Clarks into US market
Awin, a specialist in affiliate marketing, has announced the expansion of its UK partnership with footwear retailer Clarks into the US market. Leveraging its data and AI powered technology, Awin will support Clarks in driving international partner led growth and expanding its reach to new audiences.
Influencers and publishers are becoming increasingly important to drive its LLM visibility, authenticity and cultural relevance.
“Awin has been a strong partner for us since day one. The migration and onboarding process was seamless, and the support has been excellent,” says Mario Protano, Director of Performance Marketing at Clarks. “While our previousplatform had reached a plateau in terms of growth, since moving to Awin, we’re already seeing positive momentum and more proactive engagement from high quality publishers. Consolidating our affiliate programme with Awin has given us the confidence, scale and partnership we need to build more meaningful affiliate relationships.”
“We’re thrilled to partner with Clarks and support its continued growth and expansion in the US market,” says Adam Weiss, President of North America at Awin. “Their decision reflects the growing importance of scale, stability and global alignment when evaluating platform partners. Awin has extensive experience supporting large scale migrations, market expansion and helps brands quickly deliver growth through flexible tracking, ecosystem interoperability and an AI native platform supported by human expertise. Together, these foundations give brands a partner led growth strategy that scales and evolves with their business in an increasingly complex digital landscape.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
