Walmart Live experience moves beyond livestreaming and on to the big screen with VIZIO devices launch
It is now possible to stream select Walmart Live creator led content on-demand across Vizio devices, bringing it from the small screen to the big screen.
Walmart Live is a feature on the US retail giant’s website and app, enabling consumers to watch livestreamed shopping events hosted by influencers and celebrities.
Vizio, meanwhile, is an American designer of televisions, soundbars, and related software and accessories owned by Walmart since 2024.
In a LinkedIn post, Walmart’s Justin Breton said: “As audiences continue to spend more time with streaming, gaming, and entertainment first platforms, we're exploring how content can do more than capture attention. It can also earn intentional time spent. By extending Walmart Live beyond the livestream moment, we're creating new opportunities for customers to discover products, learn something new, and be inspired through storytelling that feels helpful, relevant, and engaging.”
He added: “I've long believed that the future of marketing sits at the intersection of culture, commerce, and community. In an increasingly fragmented media landscape, the brands that win won't simply advertise to customers. They'll entertain, educate, and invite participation. The future of commerce isn't just shoppable content. It's content worth watching, whether a purchase happens immediately or not. That's the opportunity we're actively building toward.”
You can find Live in the Kitchen with Chef AB on Vizio WatchFree+, along with Live at Home with Landyn cutdowns across HOUSE, Fork & Flight, and Free Romance Network FAST channels, with more launches set to follow.
2026 RTIH Innovation Awards
Live commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
