Tiffany & Co. veteran heads to Macy's for Principal, Customer Experience - Omnichannel role
Amanda Wells has joined Macy's as Principal, Customer Experience - Omnichannel. She was previously at Tiffany & Co., where she spent the past 17 years, most recently serving as Manager - Client Experience Programmes.
In a LinkedIn post, she said: "I am so excited to share that I have started a new role as Principal, Customer Experience - Omnichannel at Macy's. I will lead omnichannel customer experience insights and strategy, focusing on supporting our stores, loyalty programme, and other omnichannel initiatives."
She concluded: "I am so grateful for this opportunity and looking forward to learning a new side of retail while bringing my experience from one iconic American brand to another."
Retail media
Pentaleap has been selected by Macy’s to power the next generation of its retail media network.
Pentaleap’s technology allows retailers to serve more relevant online ads to shoppers while enabling brands to buy sponsored product placements across multiple ad tech platforms where they already manage retail media investments.
“We’re focused on delivering value to both shoppers and brand partners,” says Michael Krans, VP Retail Media at Macy’s. “Our collaboration with Pentaleap helps us create a more open and flexible retail media ecosystem - one that ensures relevant ads and protects the user experience while expanding access to new demand sources that drive growth.”
“Macy’s is setting the standard for what the next phase of retail media should look like - open, customer centric, and brand friendly,” says Andreas Reiffen, CEO and Co-founder at Pentaleap. “We’re proud to power the Macy’s Media Network vision and provide the technology foundation for this new era of interoperability in retail media.”
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
