Beauty retailer Gratis connects with Vusion for AI powered store digitalisation project in Turkey
Gratis, a Turkish beauty and personal care retailer with a nationwide store footprint, has selected the Vusion platform to support the next phase of its store digitalisation strategy.
The agreement covers the deployment of approximately two million electronic shelf labels (ESLs) across 300 stores in Turkey as part of the first phase of the roll-out, leveraging Vusion’s connected store platform, with the project expected to be completed by the beginning of H2 2026.
"As we continue to enhance operational excellence across our stores, we were looking for a partner capable of supporting both our current needs and future ambitions," says Aykut Demirci, Vice President of Sales at Gratis. "Vusion’s end-to-end platform, proven execution capabilities and innovation roadmap made them the right choice for this deployment. The solution will help us improve pricing agility, operational efficiency and the overall in-store experience for our customers."
"Gratis is one of the most recognised retailers in Turkey’s beauty and personal care sector, making this selection particularly meaningful for Vusion," says Sébastien Fourcy, SEVP EMEA at Vusion. " It also reflects the strong commercial momentum we are building in Turkey, a market that is becoming an increasingly important growth driver for Vusion in the EMEA region. Through this first deployment phase, we are helping Gratis enhance agility and operational efficiency while building a platform for future innovation, including retail media and connected store services."
2026 RTIH Innovation Awards
ESLs will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
