OnBuy launches across Norway, Sweden, Denmark and Finland backed by investment from Posten Bring
UK-based online marketplace OnBuy has announced its launch across the Nordic region, supported by an undisclosed investment from logistics provider Posten Bring. The company, which operates across 21 markets globally, has identified the Nordics as a priority region, having seen the strongest conversion rates globally during the region's soft launch period.
Cas Paton, CEO and Founder at OnBuy, pictured below, says: "We see a clear gap in the Nordic market. There isn't one single marketplace model that meets the needs of every retailer across the region, and increasingly businesses don't want to be overly reliant on one route to market. That creates a real opportunity. Our focus is on giving retailers a straightforward way to grow, whether that's reaching customers locally or expanding internationally, without the complexity that often comes with it."
He adds: "We secured investment from Posten Bring in 2021 with Nordic expansion as a long-term ambition, but the timing had to be right. Since then, we have expanded across Europe and built the scale and capabilities needed to make a meaningful entry into the region, creating new opportunities for retailers. We succeed when our sellers succeed. We do not retail products ourselves, which means we never compete with the businesses that sell on our platform. Retailers retain control of their own operations, including their logistics and fulfilment arrangements, while accessing millions of new customers through OnBuy. This model is resonating with businesses and is reflected in the momentum we're seeing across Europe."
As part of its launch phase, OnBuy says it is introducing a simplified onboarding approach designed to help retailers join the platform quickly, including a limited time subscription incentive running through to 31st July. The company will introduce additional tools later this year to support cross-border selling and open expansion into new markets.
2026 RTIH Innovation Awards
Online retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
