Payments technology company BR-DGE bags £10 million in funding and adds Bettor Capital as investor
BR-DGE has secured a £10 million funding round. Having carved a niche for itself in gaming payments, the UK-based company is now expanding into adjacent enterprise sectors, with recent customer wins including e-commerce business The Hut Group and betting firm Betfred.
The round has seen Bettor Capital, a US-based investor in the gaming industry, join as a new partner, alongside continued backing from existing investors. The new investment will be used to enhance BR-DGE’s platform capabilities, strengthen go to market activity and drive geographic growth, with new market and product launches planned for the second half of this year.
Thomas Gillan, CEO at BR-DGE, says: “This investment gives us additional backing at a pivotal stage of international expansion. Payments have become a much bigger strategic priority for enterprise merchants, particularly in complex, regulated sectors where resilience, competitive advantage, customer experience and compliance are critical to success. The next generation of payment infrastructure is not about moving money; it's about optimising every transaction.”
“We are building the intelligence and optimisation layer that enables merchants to maximise the performance of every payment. This new funding will enable us to further develop our platform, power our growth plan and help more merchants solve the payment infrastructure problems that matter most in large scale businesses.”
Perry Blacher, Chairman at BR-DGE, says: “We are operating in one of the most important areas of enterprise payments. Merchants need infrastructure that helps them make better decisions, use data more effectively and respond quickly as markets, providers and customer expectations change. BR-DGE has the technology, sector knowledge and customer focus to solve those problems at scale, and is well positioned to help define the next generation of enterprise payments.”
Jake Kleiner, Partner at Bettor Capital, comments: “We invest in core infrastructure that powers the gaming industry, and BR-DGE is a clear example of that strategy. It gives operators a smarter way to manage payments performance, resilience and data driven decisions across a highly complex provider and regulatory landscape. Its growing positioning in gaming, combined with significant opportunity in adjacent verticals, made this a highly attractive investment opportunity, and we’re excited to partner with the BR-DGE team to power their next stage of growth and global expansion.
Pauline Bradley, CEO at Greyfriars, adds: “We have supported BR-DGE throughout its journey to becoming a category leading payments technology company, and we are committed to continuing that support. The company has strengthened its platform, bolstered its management team and broadened its customer base and market position. This new funding gives it the platform to build on that momentum and accelerate its ambition to become a global leader in payment intelligence and optimisation.”
2026 RTIH Innovation Awards
Payments will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
