Nobody’s Child taps customer data and experience platform Ometria to power omnichannel growth

Womenswear brand Nobody’s Child is rolling out Ometria’s customer data and experience platform.

It says it was looking for a tech partner that could: bring online and in-store customer data into one view, including Shopify POS; power real-time onsite personalisation and behavioral triggers; layer predictive AI into segmentation, frequency, and product recommendations; pair the technology with hands-on strategic support.

Hannah Reese, Head of Digital Marketing and CRM at Nobody's Child, says: “With an ambitious go-live timeline and a long list of complex integrations to manage, Ometria has supported us every step of the way. The onboarding has been transparent, well structured, and delivered entirely by their in-house experts.”

“That depth under one roof has removed the need for a third-party integrator, and the cost and complexity that comes with one. The hands-on approach has stood out from day one, and we're excited to keep working with the team to build outstanding omnichannel experiences for our customers.”

2026 RTIH Innovation Awards

Omnichannel retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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