JD Sports and Uber Eats launch rapid football shirt deliveries service ahead of England Norway clash
As England and Norway gear up for their quarter final meeting in the 2026 World Cup this evening, JD Sports and Uber Eats have teamed up for an on demand football shirt delivery service for fans in London and Manchester.
Nicola Burnett, Digital Director at JD Sports, says: “We’re all about giving fans access to the products they want, when they want them. Our partnership with Uber means England supporters can get their shirts delivered straight to their door before kick-off, so they’re ready to back the team without missing a moment."
Katie Hunter, General Manager of Grocery & Retail at Uber Eats, comments: "Match day preparation is serious business for English fans, especially for a massive Saturday night fixture. We know nobody wants to be the only one in their group without a kit. By partnering with JD Sports for this exclusive drop, we’re bringing the high street's favourite football gear directly to fans' living rooms so they can focus entirely on bringing it home."
As for post-match festivities, many of Uber Eats’ retail partners are extending their delivery hours past typical close. This includes select Co-op stores opening until 1am, alongside extended hours for Asda, Iceland and Morrisons. Rapid delivery partners like Zapp and Gopuff will also remain open 24/7.
2026 RTIH Innovation Awards
We're hugely pleased to announce the addition of Dan McGrath to the judging panel for the 2026 RTIH Innovation Awards.
With nearly 16 years at JD Sports and an entire career in retail, Dan is a recognised leader in retail technology and innovation. As Head of Customer Operations, he focuses on how emerging technologies can transform customer experiences and empower employees to perform at their best.
A true futurist, he explores the intersection of digital and physical retail, continually seeking ways to make the shopping journey more seamless, connected, and human.
Welcome aboard, Dan!
Further information on our judging panel can be found here. In addition to Rob, it includes representatives from Walmart, Holland & Barrett, Amazon, Boots, Warner Bros. Discovery, East of England Co-op, PoundFun, Austen & Blake, and Gordon Ramsay Restaurants.
You’ve got to be in it to win it!
The 2026 RTIH Innovation Awards is now open for entries.
The awards celebrate global tech innovation in a fast moving omnichannel world. Our latest winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Key dates for 2026
Friday, 20th February: Awards open for entries
Friday, 2nd October: Awards entry deadline
Tuesday, 6th October: 2026 finalists revealed
Wednesday, 7th October - 20th October: Judging days
Wednesday, 4th November: Winners announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London
For further information on the 2026 RTIH Innovation Awards, please complete the form below and we will get back to you asap.
