Amazon Now on demand grocery delivery service lands in Manchester following London launch in H1 2026
Amazon Now, Amazon’s rapid delivery service, has launched in Manchester, promising thousands of groceries and household essentials in about 30 minutes or less. The move marks the first city outside of London to get the offering following go live in the capital earlier this year.
“Amazon Now brings a new level of speed and convenience to customers, delivering thousands of groceries and household essentials in less than 30 minutes," says John Boumphrey, UK Country Manager at Amazon. “It’s the latest example of our commitment to faster delivery, building on the millions of items we already deliver the same or next day to customers across the UK.”
Amazon Now uses a network of micro fulfilment centres that are positioned near residential and inner-city areas, with sites in Southwark, Bethnal Green, Battersea, Lewisham, Hampstead, Notting Hill, Haringey, Walthamstow and Wembley, alongside East Manchester, with sites in Salford and Stockport to follow in the coming weeks.
Customers in eligible Manchester postcodes can shop from the likes of everyday essentials like milk, eggs, fresh fruit and veg, toothpaste, pet treats, nappies, and medicines, alongside local favourites from Kellogg’s, PG Tips, and Warburtons.
Tesco
Tesco this week announced plans to launch on Uber Eats and Deliveroo.
Through its Whoosh service, it already offers store to door grocery delivery from as little as 20 minutes from around 1,800 stores, reaching more than 70% of the UK population. This launched in 2021 with around 1.5 million customers now using it.
The Uber Eats tie up will launch in August, and the one with Deliveroo will roll-out later this summer. Customers will be able to access hundreds of Clubcard Prices and collect Clubcard points when shopping Tesco through these platforms.
Ashwin Prasad, Tesco UK CEO, says: "Whoosh has transformed the way millions of customers shop with Tesco, offering speed, convenience and great value through the power of Clubcard. Launching with Uber Eats and Deliveroo will enable us to bring those benefits to even more customers.”
"Our online business continues to go from strength to strength, and these partnerships represent another important step in expanding our reach. By combining our market leading range, quality and value with the scale of Uber Eats and Deliveroo, we're making it even easier for more customers to shop with Tesco in the way that suits them best."
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
