REWE To Go convenience store goes live at Berlin train station featuring nine self-checkout terminals

Lekkerland, a subsidairy of the Rewe Group, has opened a new REWE To Go store at Berlin’s main train station. This features nine self-service checkouts and is open seven days a week, 24 hours a day.

In a LinkedIn post, Michael Mayer-Sonnenburg, Vice President REWE To Go Convenience Stores, said: “There are locations that are more than just a new opening. Maybe one or the other remembers my post a few weeks ago with a construction fence behind which not much could be seen. I am now all the more pleased to be able to say: our new REWE To Go at Berlin's main train station is open.”

The originally planned opening date, he noted, had to be postponed by a few days due to a technical challenge. “So it's all the nicer that we can finally open the doors today. Why is this location so special for us? With around 350,000 passengers a day, Berlin's main railway station is one of the most important transport hubs in Europe. Hardly any other place stands so much for mobility, dynamism and being on the road,” he added.

“This is exactly where we want to offer what our concept stands for with REWE To Go: fresh products, the highest level of convenience and a shopping experience that fits seamlessly into the everyday lives of our customers. At least as special as the location itself, however, are the people who made it possible. Behind this opening are months of intensive preparation, countless consultations and the extraordinary commitment of many colleagues. My sincere thanks go to our teams from Lekkerland SE and REWE To Go as well as our partners from DB InfraGO. Such projects show what is possible when people work together with passion, trust and a common goal.”

He concluded: “Now I'm looking forward to the best thing: the first reactions of our customers. I wish our entire team a great start and look forward to thousands of travelers stopping by us every day in the future. Here's to a successful start!”

REWE To Go store goes live at Berlin train station featuring nine self-checkout terminals

2026 RTIH Innovation Awards

Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering. 

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

Previous
Previous

Director of Data & Analytics Peter Laflin announces departure from UK grocery retailer Morrisons

Next
Next

Walmart Realm goes back to school with new shopping experience pitched at dorm room inspiration