New Look opens largest ever concept store at Metrocentre shopping centre in North East of England
UK fashion retailer New Look has opened the doors to its largest ever concept store at Metrocentre. Located in the shopping centre’s dedicated fashion hub in Red Mall, the new 11,000 sq ft location includes an expanded womenswear, accessories and 915 teen range, along with Click & Collect, self-service returns, order-in-store and digital browsing.
Following concept store openings at Bluewater, Lakeside and Milton Keynes, the new store is the latest step in New Look's roll-out of its omni-hub format, bringing together its stores and digital platform with the aim of creating a more connected shopping experience under one roof.
The opening also builds on the growth of Club New Look, the retailer's first loyalty programme, which has now surpassed one million members. Together with a £30 million investment in digital capabilities, New Look is looking to make shopping more personalised and convenient for customers across both its stores and online channels.
Mark Matthews, Retail Director at New Look, says: " Opening our largest ever concept store is a proud moment for New Look and reflects how we're continuing to reimagine the role our stores play for customers. This space showcases the very best of what our omni-hub format can offer, combining a wider fashion range with smarter services and digital features that make shopping simpler, more inspiring and more connected than ever before. We look forward to welcoming customers through the doors and celebrating this exciting new chapter at Metrocentre."
Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, comments: "We’re pleased to see New Look mark their 20-year presence at Metrocentre with this exciting new concept store in the latest evolution of that partnership. Womenswear is a strong category for Metrocentre and this launch builds brilliantly on the continuing momentum we're creating in our fashion line-up, following Hollister's recent opening and the signings of Bershka and Lefties, both due to open soon.”
"Together, these investments reflect a fashion hub that's constantly evolving to meet the expectations of our customers, offering a compelling mix of choice, experience and value. We're excited to see New Look bring its largest-ever concept store to Red Mall, and we're confident this next chapter will resonate strongly with our shoppers."
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
