Storfund expands European marketplace footprint as it announces Castorama France partnership
Storfund has announced a new partnership with Castorama France. This sees its Daily Advance solution being embedded within the Castorama marketplace, making it available to businesses selling DIY, home and garden products via the French retailer.
The move boosts Storfund’s position in the French marketplace ecosystem, following partnerships with Back Market and Mirakl Connect. It also marks Storfund’s first launch with Kingfisher, the home improvement group which operates more than 1,900 stores across seven countries.
Séverine Geoffroy, Directrice Market Place, Castorama, comments: “Faster access to funds can make a huge difference for marketplace merchants - improving cash flow, unlocking growth, and helping sellers reinvest in stock and service more quickly. We’re excited that through our partnership with Storfund, merchants on the Castorama marketplace will now be able to access funds faster and scale with greater confidence.”
Joep Backx, Sales Director at Storfund, says: “The most successful marketplaces understand that supporting businesses goes beyond connecting them with customers. Growth depends on the entire ecosystem working effectively - and cash flow is a critical part of that. Castorama has always been a brand built around making change possible, so we’re delighted to partner with them as they bring embedded liquidity to their marketplace. As more leading platforms recognise the importance of cash flow, Daily Advance is becoming an essential part of the infrastructure businesses need to grow.”
2026 RTIH Innovation Awards
Online marketplaces will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
