finmid and myPOS plot Italian FinTech job with launch of embedded lending service for merchants
finmid and myPOS have teamed up to launch embedded lending for more than 90,000 merchants across Italy.
Through the partnership, eligible myPOS merchants can now get personalised, pre-approved financing offers without leaving the platform. All offers are based on business performance data and, once accepted, the funds are available within 48 hours. Merchants can use the capital for anything they need to grow, from equipment to stock, managing cash flow gaps, or expansion and repayments are tied to revenue.
The full lending infrastructure, including all underwriting, compliance, servicing and capital is provided by finmid, which is used by the likes of Wolt, Glovo, Bolt Food and Freenow.
Alessandro Bocca, Country Manager Italy, myPOS, says: "Italian merchants have been let down by traditional finance for too long. Their appetite to grow is huge but what's been missing is access to capital that moves at the speed of their business: fast, clear, and flexible. Embedding financing directly into myPOS with finmid changes that in a meaningful way for 90,000 businesses."
Max Schertel, Co-founder and CEO, finmid, says: "Italy has one of the largest SME financing gaps in Europe and one of the most complex regulatory environments, which is precisely what makes it both a huge underserved market, and opportunity. Our partnership with myPOS sends a strong signal to platforms across Italy and Southern Europe: embedded lending is now a real option, not a distant ambition, and working capital no longer needs to be a barrier to growth.”
2026 RTIH Innovation Awards
Embedded finance will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
