Hanshow partners with Spanish retailer Supermercados El Jamón to advance in-store digitalisation efforts
Supermercados El Jamón has selected Hanshow's electronic shelf label (ESL) solution to support the next phase of its in-store digital transformation push. The initiative includes the installation of nearly three million ESLs across its store network in southern Spain over the next three years.
A Hanshow spokesperson says: “With more than 370 supermarkets and celebrating its 60 years of history, Supermercados El Jamón is a well established food retailer with deep roots in the communities it serves. As the business continues to grow, it remains focused on creating store environments that work better for both customers and in-store teams.”
They add: “With this project, Supermercados El Jamón reaffirms its commitment to a modern, efficient, and sustainable supermarket model, where technological innovation is put at the service of people. Thank you to the team for their trust and collaboration. We look forward to continuing to support them on their journey ahead.”
Tesco
Tesco is set to roll-out electronic shelf labels across its stores over the next two years. It is teaming with Hanshow on this.
This builds on a proof of concept in 2025 with VusionGroup and Hanshow to evaluate ESLs in select stores, with the aim of reducing labour costs and enhancing pricing accuracy.
The project will kick off in four stores - one Express and three supermarket locations - and will ultimately cover approximately 3,000 stores.
"The roll-out of digital shelf labels marks an important step in the modernisation of our stores, delivering benefits for both customers and colleagues," says Tesco UK Operations Managing Director Kevin Tindall.
2026 RTIH Innovation Awards
ESLs will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
