TV star Gok Wan fronts Designed to Fit campaign in partnership with British fashion brand Pour Moi
Gok Wan, a TV presenter, author and style expert, has launched Designed to Fit in partnership with Pour Moi, with the aim of educating women about swimwear and lingerie fits, while championing confidence, comfort and feeling good in their own skin.
Wan says: “Fit has always been about so much more than numbers or measurements. It’s about how you feel when you put something on, whether you feel comfortable, confident and completely yourself. Pour Moi are obsessed with fit, and they don’t just care about it, but they want to get it right for every one of their customers. And that’s why I love working with them.”
“I want women to feel empowered to understand their bodies, know what works for them and, most importantly, feel fabulous in what they wear. Because when something fits you properly, you feel the difference.”
Nicola Cosens, Chief Marketing Officer at Pour Moi, says: "We are delighted to be partnering with Gok again, as we naturally share the same genuine passion to help people feel incredible. Our shared experience and obsession with finding the best fit for each unique body and occasion is unrivalled. He is an absolute joy to work with - and has a fabulous taste in not only bras, but also music!"
2026 RTIH Innovation Awards
Fit technology will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
