Instacart and Petsense by Tractor Supply launch same-day delivery partnership across US stores
A new partnership makes Instacart the exclusive same-day delivery partner for Petsense by Tractor Supply. Customers can now shop Petsense's assortment of pet foods and supplies through the Instacart app and website, with delivery in as fast as an hour with no markups.
"Petsense has built a loyal following among pet owners who care deeply about the wellbeing of their animals," says Blake Wallace, Vice President of Commercial Partnerships at Instacart. "We're thrilled to be its exclusive same-day delivery partner, making it easier than ever for customers to get the specialty products their pets love, whenever they need them."
"We believe that ensuring the health and happiness of your pets should be the easiest decision you make in a day," says Shawn Blankenship, Vice President of Petsense by Tractor Supply, which has over 130 stores across the US. "By partnering with Instacart to offer same-day delivery, customers can now receive our top quality assortment of pet food and supplies in as little as an hour. This partnership represents our commitment to being the most convenient and dependable place to shop for your pets."
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
