GXO and Exotec announce automation partnership to boost fashion fulfilment for Guess in the Netherlands
GXO Logistics and Exotec have deployed Exotec’s Skypod system at GXO's Venlo, Netherlands, facility, home to fashion brand Guess. The installation includes 127 Skypod robots, 60,000 rack locations, eight goods-to-person picking stations and 200 metres of conveyor network. The system is also capable of processing up to 70,000 pieces per day, achieving throughput of up to 2,200 order lines per hour during peak periods.
With the deployment of the automated solution, GXO says it is enhancing fulfilment operations for Guess across EMEA and Asia by increasing throughput, improving productivity and supporting future growth.
Mark Donné, Operations Manager, GXO Venlo, says: "The impact has been evident from day one. Our automated solution with Exotec, tailored specifically for Guess, has helped take our operation to the next level, enabling faster processing, greater predictability and a smoother workflow across the site. As our business with Guess continues to grow, we have the scalability and flexibility needed to support future demand."
Wim Vermeir, Senior Sales Executive Benelux, Exotec, comments: "Fashion logistics doesn't tolerate approximation - high SKU counts, seasonal spikes, and EMEA wide distribution require precision engineering, not off-the-shelf automation. With GXO, we designed a system built specifically for those demands, and the throughput numbers speak for themselves. The result is a highly efficient operation that supports both current performance and future growth."
2026 RTIH Innovation Awards
Supply chain automation will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
So hot right now
Exotec is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
