Albertsons Companies taps Firework shoppertainment tech ShoppertainmentStaff WriterSeptember 22, 2021Albertsons Companies, Firework, Shoppertainment, Omnichannel retail, Shoppable videos, Livestreaming, Digital transformation, Customer engagement, Grocery retailersComment
Bobbi Brown Cosmetics announces Perfect Corp. shoppertainment tie up ShoppertainmentStaff WriterMay 5, 2021Perfect Corp., Bobbi Brown Cosmetics, Augmented reality, Artificial intelligence, Mobile retail, Personalisation, ShoppertainmentComment
Here's why shoppertainment is the next big European e-commerce thing ShoppertainmentStaff WriterFebruary 23, 2021Shoppertainment, AliExpress, Forrester Consulting, Alibaba Group, Online retail, China, Europe, E-commerce, CoronavirusComment
