Emma Thompson

Emma Thompson

Articles by Emma

Secret Shopper review: Pop Mart’s new London Oxford Street flagship might be its best UK store yet

Stores

Secret Shopper review: Pop Mart’s new London Oxford Street flagship might be its best UK store yet

Emma Thompson 30 Oct 2026

Sephoria London was a brilliant day out, but did paying beauty fans get what they were promised?

Secret shopper

Sephoria London was a brilliant day out, but did paying beauty fans get what they were promised?

Emma Thompson 20 Oct 2026

Secret Shopper review: here’s what happened when we let Cult Beauty’s AI concierge choose our beauty haul

Secret shopper

Secret Shopper review: here’s what happened when we let Cult Beauty’s AI concierge choose our beauty haul

Emma Thompson 15 Oct 2026

Walmart gets onboard with OpenAI’s ChatGPT fashion push as virtual try-on and favourites launch

AI

Walmart gets onboard with OpenAI’s ChatGPT fashion push as virtual try-on and favourites launch

Emma Thompson 02 Oct 2026

UK grocery giant Morrisons names former Kingfisher executive Mohsen Ghasempour as Chief AI Officer

Appointments

UK grocery giant Morrisons names former Kingfisher executive Mohsen Ghasempour as Chief AI Officer

Emma Thompson 24 Sep 2026

Secret Shopper: Reserved Oxford Street looks the part, but chaotic checkout queues ruin the experience

Secret shopper

Secret Shopper: Reserved Oxford Street looks the part, but chaotic checkout queues ruin the experience

Emma Thompson 08 Sep 2026

6 articles