Target expands voice shopping partnership with Google
Target customers across the US can now use Google Express, the home delivery shopping service which the retailer has been testing in California and New York City. They can also purchase items using the Google Assistant on voice-activated Google Home devices and Android TV, and soon eligible Android phones and iPhones.
Free two-day delivery is available on orders over $35 and customers can also use their Target credit cards to get additional discounts. There are also personalised recommendations and fast reorder based on past buying history. “In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google. So we’re excited to offer this service nationwide in time for the busy holiday season,” says Mike McNamara, Target’s Chief Information and Digital Officer. “What’s even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products.”
“At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high quality seamless, end-to-end shopping experience,” says Daniel Alegre, President of Retail and Shopping, Google. “We're excited to expand our partnership with Target and bring the Google Assistant to new platforms."
Further details here.