Kohl’s greenlights Amazon Smart Home Experience

Kohl’s greenlights Amazon Smart Home Experience

Kohl’s has launched its new Amazon Smart Home Experience in 10 stores across the Los Angeles and Chicago areas. These will sell the e-tailer’s smart home products and also offer customers free, Amazon returns.

The kiosks selling Amazon products will be run entirely by Amazon. Whilst Kohl's own employees will be taking care of the returns process. Plans are afoot for more than 70 additional stores to process returns. According to a statement issued by Kohl’s, the collaboration “leverages the strengths of both brands - Kohl’s store portfolio and omnichannel capabilities combined with the power of Amazon’s reach and loyal customer base.”

If you can’t beat ‘em, join ‘em, we guess…

Check out this video for more details.

See also: Multi-channel retailer tie ups: how far is too far?

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