Perkbox acquires Loyalty Bay

Perkbox, a UK startup that helps the likes of Nando’s, Holland & Barrett and Wasabi engage and reward employees and customers, has acquired London-based Loyalty Bay, a SaaS platform for the automated delivery of digital rewards. Terms of the deal were not disclosed.

Says Saurav Chopra, CEO and Founder Perkbox, says: “I am confident that our joint strengths will quickly make us a key exporter in the field of advanced customer strategy. By uniting the industry leaders in customer conversion optimisation with our proven customer and employee engagement platform, we will widen our appeal among existing and new clients in UK PLC and abroad."

Says William Roberts, CEO, Loyalty Bay, comments: “More and more companies realise that over time, they will have to reward their customers for their data, their feedback and their transactions, offering incentives rather than dropping prices. We help by applying technology, data and behavioural science to the process, enabling clients to nudge their customers over the line. Perkbox will give us the commercial framework and scale with which to develop our services and apply them to new sectors.”