Black Friday a game of two halves, Retail Assist

Black Friday a game of two halves, Retail Assist

The squeeze on consumer spending power and the spread of discounting over a longer period may have made Black Friday 2017 a harder sell, according to Retail Assist.

Early on Friday, a dip in web traffic and fewer shoppers on the High Streets suggested that the appeal of Black Friday might finally be in decline. Despite this, momentum built throughout the day, with Barclaycard estimating that spending was 8% higher than last year. Online dominated the event. Overall spending was up on last year, despite a fall in the number of shoppers visiting stores.

Further details here.

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