Amazon is looking to bring its checkout-free grocery store Amazon Go to Europe. The UK Intellectual Property Office has approved the US online retailer's application to trademark the slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)” A corresponding application is being reviewed by the European Union’s equivalent agency.
Amazon opened its first bricks and mortar food store at the tail end of 2016, near its headquarters in Seattle. Customers use the Amazon Go app to enter the store and walk out without queuing or paying at a checkout. Instead, sensors record the items they pick up and charge them to an Amazon Prime account. It is currently open to the retailer’s employees in a Beta programme.