Mobile sales booming but issues remain
The number of UK retail sales made via mobile jumped by 78% in the last six months, compared to the same period the previous year, according to Visualsoft.
The data, pulled from more than 1,600 UK retailers, also shows that total mobile sales revenue increased by 85% year-on-year. The biggest boost was seen on Black Friday, when mobile revenue sales spiked to more than three times the average daily total for the entire six-month period.
Tim Johnson, Chief Sales Officer at Visualsoft, says: “Mobile sales are booming as consumers increasingly look for the convenience and flexibility offered by shopping on-the-go. However, if a potential customer visits a mobile site which is difficult to use, it’s unlikely that they will make a purchase. Retailers must therefore take steps to ensure they are developing fully-optimised mobile sites to take advantage of this growth. Harnessing the power of social media is also critical. Huge numbers of consumers use phones and tablets to browse apps such as Instagram, Facebook and Snapchat on a daily basis, so a strong brand offering on these platforms, with a simple and effective click-through journey can provide a massive boost to sales.”