Asos launches Enki on Google Assistant
Asos has made its first step into voice apps with a launch on Google Assistant.
Customers in the UK and US can initiate conversation with Enki, the Asos shopping guide, by saying “Hey Google, talk to Asos” to their Google Home smart speaker or Google Assistant app on Android or iOS. Using their voice or text, Enki will help them discover and shop the latest products across six of Asos’ top womenswear and menswear categories, viewable on their smartphone. The pureplay will be using customer feedback from the initial launch to explore ways to refine and enhance the experience over the coming months.
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Enki launched on Facebook Messenger in the UK earlier this year. Features such as Your Edit (a weekly drop of curated items), recommended brands, Style Match – which enables customers to search using images from the web or captured on their smartphone – and ‘You Might Also Like’ are all built on machine learning to make it easier for customers to navigate products.
Jason Gregory, Senior Product Manager, Asos, says: “With 85,000 products on site at any one time, and on average 5,000 new items added each week, it’s more important than ever to make it easy for our customers to stay on top of what’s new on Asos. With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the shopping experience as easy and intuitive as possible.”