Retailers set for spooktacular Halloween

Brits will splash out £419 million on Halloween this year, up by 5% from £400 million in 2017, according to research by Mintel.

“Halloween continues to grow in popularity benefiting from the booming leisure market, and is a perfect opportunity for retailers to create experiences for customers. Once again, sales are set to increase as retailers dedicate more shelf space and merchandise to this key seasonal event,” says Chana Baram, Retail Analyst at Mintel.

“Food and drink prices have been rising over the summer months; as this is the biggest category for Halloween, we expect it will help boost sales. There has also been an increase in events and Halloween dedicated stores this year, as well as increased focus on more high value items such as makeup and fashion. A number of supermarkets also have Halloween party ideas featured on their websites, including money saving tips such as cooking Halloween-inspired recipes from scratch and ways to decorate homes, in an effort to inspire consumers on a budget to celebrate as well.”

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