easyCoffee, which was launched by CEO Nathan Lowry and easyJet’s Stelios Haji-Ioannou, has teamed with Yoyo to provide a new app-based payments and loyalty solution, launching in 2019.
In 2016 easyCoffee opened its first shops in central London and has since expanded to Edinburgh, Hastings, Orpington and Dartford. It now plans 200 new shops by 2021.
Lowry says: “We are so chuffed at our link up with an experienced innovator such as Yoyo and look forward to launching in shops and vending UK wide.”
“easyCoffee’s decision to combine its impressive growth plans with a new digital-first customer retention strategy shows just how important the customer experience now is on the high street - it can no longer be an afterthought,” says Michael Rolph, Co-founder and CEO at Yoyo.
“Consumers want more than just another way buy their coffee. They want added-value. Combining a fast and secure payment method with a loyalty programme that can be personalised according to an individual customer’s behaviour is how retailers can provide this added-value.”