Poq releases mobile first Cyber Weekend research

UK and US retail app usage was at an all time high over Cyber Weekend, according to research by Poq.

“We’ve been seeing this growing trend over a number of years,” comments Oyvind Henriksen, CEO at Poq, which powers the apps for retailers such as PrettyLittleThing, Missguided, Holland & Barrett and Made.com.

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“These recent results are no different; they not only show growing consumer confidence in shopping apps, but illustrate the ease and convenience they provide to the shopper. We’re happy that retailers on our platform have had such a successful Cyber Weekend.

View the full Cyber Weekend research here.

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