The retail technology week in numbers
71% and 56%…Consumers are growing more comfortable buying fashion items on their phones, according to Black Friday and Cyber Monday research from Nosto.
Its analysis of 25 million online visits spanning 350 online fashion stores globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% and 50% in 2017) on the two days. Conversion rates were also up on mobile phones from 1.98% last year to 2.28% in 2018.
€5 million….Bed-in-a-box brand, Emma Mattress, turned in record European sales over Black Friday, posting order volumes of over €5 million over the weekend.
30…Clas Ohlson’s UK customers can now use Klarna’s Pay later service when checking out online, giving them 30 days to pay for their items, with no interest or fees.
£1.49 billion was spent with UK online retailers on Black Friday, up 7.3% on the same day last year, according to the IMRG.
$39 million…Patrick Byrne, Founder and CEO of Overstock, is looking to sell the retail arm of his company in the next few months and devote his time to blockchain projects, the Wall Street Journal reports.
Overstock’s blockchain subsidiary Medici Ventures lost $22 million in 2017, while in the first nine months of 2018 it burnt through $39 million. Overstock also racked up a net loss of $163 million in the first three quarters of this year.
2,000…UK shoppers held back spending online in October, in anticipation of Black Friday, according to research by GlobalData involving 2,000 respondents.
This is the result of Keplerk inking a deal with a cash register software provider. The startup will allow customers to convert their vouchers into Bitcoin and store it in wallets on its platform. Around 3,000-4,000 tobacco shops will initially be involved, with more to follow.
200…easyCoffee, which was launched by CEO and entertainment entrepreneur Nathan Lowry and easyJet tycoon Stelios Haji-Ioannou, has teamed with Yoyo, to provide a new app-based payments and loyalty solution, launching in 2019.
In 2016 easyCoffee opened its first shops in central London and has since expanded to Edinburgh, Hastings, Orpington and Dartford. It now plans 200 new shops by 2021.