Emma Mattress highlights changing face of Black Friday

Bed-in-a-box brand, Emma Mattress, turned in record European sales over Black Friday, posting order volumes of over €5 million over the weekend.

The venture says that it sold one mattress every 30 seconds online during the event. Co-founder of Emma Mattress, Benjamin Quiroga-Rivera, comments: “Our results are indicative not just of the evolution of Black Friday, which is moving away from the traditional focus on electrical and technology goods to driving customer purchasing across the retail spectrum, but also of our sustainable business model which focuses on product quality and marketing efficiency.”

“Naturally, consumers now expect to pick up great deals over Black Friday and other discounting events, but we’ve been mindful to provide great deals, whilst ensuring we achieve consistent, sustainable and profitable growth.  We are under no illusion that success in the bed-in-a-box market relies on investing responsibility in R&D and, of course, our marketing efforts. We know that consumers want the convenience of online purchase and quick delivery, backed up by a firm guarantee, but this only works if the product quality is up to scratch. We are proud therefore to be named the best-tested mattress in six European countries,” he adds. 

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