AllSaints opts for Emarsys personalisation platform

AllSaints has rolled out the AI-enabled Emarsys Marketing Platform, including its Smart Insights analytics tool.

“Customer retention is absolutely critical in the retail industry, and we take great pride in doing everything we can to keep customers happy and engaged with our brand. In our digital marketplace, this means providing them with personalised shopping experiences across all our channels. We chose Emarsys to help us do this because its platform is more scalable, sophisticated and easy to use than any other in the market,” says Mark Ford, Global CRM Manager at AllSaints.

“So far, our implementation process with Emarsys has been exemplary. We’re obtaining granular insights into customers’ product affinities and individual shopper personas based on historical purchasing data, for example, which allows us to completely transform the way we interact with our customers.”