Vue enlists Urban Airship for Google Pay initiative

Vue Entertainment is claiming a UK mobile payments first, having partnered with Urban Airship to launch Google Pay movie tickets at over 30 of its sites. 

Upon completing an online purchase, movie tickets can be instantly sent by email or downloaded from a website or app link, and stored within a smartphone mobile wallet in a single tap. Prior to show time, tickets will automatically display on customers’ lockscreens and will be accessible in their mobile wallets. Vue says that it already sees nearly half of its app transactions choosing to do this, rather than having to open its app on arrival, and it expects this to rise.

“We are dedicated to offering the ultimate in big screen entertainment to our customers. We know that more and more customers are using mobile wallets and we always move quickly to adopt technology that will improve customer experience,” says Dan Green, Head of Digital, Vue Entertainment.

“Our commitment to launching broad distribution for Google Pay movie tickets is a great example of understanding customer behaviour and reacting quickly to give them what they want. It will also enable us to offer enhanced personalisation which we know customers value.”

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