Patisserie Valerie joins Yoyo mobile charge

Patisserie Valerie has partnered with Yoyo to introduce a mobile payments and loyalty app.

This will be rolled out across all 155 stores in the UK and Ireland in February. “This is the first in a range of initiatives we will be launching over the next few months to enhance our in-store customer experience. The Yoyo platform offers the perfect blend of speed, convenience and rewards - a thank you to our loyal customers,” says Steve Francis, CEO of Patisserie Holdings.

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Yoyo CEO Michael Rolph comments: “High Street retailers are aware, now more than ever, that they need to innovate and deliver truly exceptional customer experiences if they are to prosper. Patisserie Valerie has been present on our High Streets for more than 90 years, and it’s fantastic that such a long-established eatery is joining our charge to transform how we shop in-store and deliver the most personalised and rewarding experiences to loyal and valued customers.”