Jo Malone London is to open a 1,281 sq ft boutique at intu Lakeside. This follows on from its first pop-up store at the shopping centre last year. It will also work with intu’s digital team to promote Jo Malone London online at intu.co.uk.
Rebecca Ryman, Regional Managing Director at intu, says: “Located just 30 minutes outside London, intu Lakeside is a prime destination for luxury retailers like Jo Malone London who have realised the potential to attract a high proportion of female and affluent customers across the region. The opening of the boutique strengthens the great retail mix at intu Lakeside which provides a place for customers to shop, dine and play as part of their visit. This is the second Jo Malone London boutique within our portfolio and we’re excited to have them onboard.”