J.Crew hires Starbucks veteran for omnichannel push

J.Crew has appointed Adam Brotman as its President and Chief Experience Officer. He will report to CEO Jim Brett, who last year replaced Mickey Drexler in the retailer’s top job.

“Adam’s experience with global field operations and cutting-edge consumer-facing digital platforms makes him an invaluable partner in shaping and driving J.Crew Group’s strategic initiatives to the next level,” says Brett. “Adam will help us establish customer relationships that leverage all our channels, helping us to serve them in ways that are more meaningful and relevant to how they shop and live.”

Brotman spent nine years at Starbucks and as Chief Digital Officer worked on such projects as its mobile ordering and payment service. In his new role, he will be tasked with helping J.Crew turnaround a business that has been struggling in the face of fast fashion ventures and pureplays.