Maaji reinforces online image with Tryzens

Colombian swimwear, activewear and beach lifestyle brand, Maaji, has selected Tryzens as its e-commerce delivery partner. Tryzens will work with the company on a project to bring its first online trading website to a global consumer base.

Maaji has a presence in more than 54 countries through partnerships with department stores and online retailers such as Amazon, Asos and Nordstrom. It has 12 bricks and mortar stores across the Americas and a significant Millennial following across shoppable social media.

Miguel Piedrahita, CEO, says: “While we’re delighted with our market success and growing international partnerships, we also recognised that our own trading website was long overdue. E-commerce is a critical channel to support our global expansion strategy and Tryzens were a logical choice, with a great reputation, to ensure we deliver a great customer experience that truly reflects our brand and values whilst keeping a close eye on helping us deliver a healthy return on investment.”

He adds: “Maaji is a dynamic and popular brand and we have a strong social following; therefore, it is critical for us to ensure we reinforce our image online with more opportunities to communicate our brand to a wider market. From early discussions with Tryzens we knew they had a thorough understanding of what we’re trying to achieve and put forward proposals and recommendations that were aligned to helping us quickly launch and scale our e-commerce business. We expect to launch our new site in Q2 2018.″