Asos’ quarterly fashion magazine has celebrated its 100th issue by going on sale for the first time.
The UK’s highest circulation fashion title, it is usually given away for free to the e-tailer’s “most loyal” customers. This will continue to be the case, but the 100th issue is also now available to buy online for £1. ABC figures for the final six months of last year put the magazine’s distribution at 453,287. Asos claims the circulation rises to more than 700,000 when distribution in France, Germany and the US is taken into account.
Editor-in-chief Francesca Babb comments: “We’re enormously proud of what has been achieved by the magazine over the past 11 years. When the magazine launched 100 issues ago, social media was in its infancy and we were that rare place within Asos where content and fashion could live together. Since then, as platforms have developed and our own circulation has grown both in the UK and internationally, the magazine’s remit has changed to become one of pure inspiration. Now with our first ever edition available to buy, those new to Asos can see for themselves what it’s all about.”