Loblaw enlists Eagle Eye for major loyalty initiative

Eagle Eye’s AIR digital marketing platform is powering the new PC Optimum loyalty programme from Canadian retailer, Loblaw.

This has combined PC Plus and Shoppers Optimum, which had 8 million and 11 million members respectively. "Our customers tell us they value our loyalty programmes for two main reasons: saving money and treating themselves. The PC Optimum programme gives them more opportunity to do both," says Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights, Loblaw Companies. "With PC Optimum, customers can now earn and redeem points in almost 2,500 locations and online, where they will get targeted, personalised offers on products they buy most often."

Since its launch on 1st February, over six million customers have converted to the new programme, earning and redeeming points more than 32 million times in the first three weeks. The offering, which engages consumers digitally but gives them choice on redemption, has generated more than 1.5 million PC Optimum app or web visits every day. According to Loblaw's internal customer net promoter score (NPS) survey, 80% of customers were very satisfied with it, specifically highlighting ease of converting and participation.

Tim Mason, CEO, Eagle Eye, comments: "Loblaw is Canada's leading food and pharmacy retailer, with approximately one billion customer transactions in their stores each year, the majority of which are tied to their loyalty programmes. We are thrilled to deploy our AIR platform capabilities to support Loblaw's customers' connection across all banners and create a streamlined experience."