Lidl unveils Margot the winebot

Lidl UK has rolled out Margot, a wine-recommending Facebook Messenger chatbot.

Available through the Lidl UK Facebook page under the ‘Send Message’ button, this gives users the option of choosing wines either by food pairing or through more common filters like country, region, grape, colour and price. A wine quiz is also available.

Alex Murray, Digital Director at Lidl UK, observes that the retailer’s customers were becoming more interested in trying different wines, and learning how to appropriately pair them with food. "We believe you don’t have to be a wine expert to choose the right wine but we understand it can be a daunting process. Therefore, we hope Margot helps our customers become more confident in their wine knowledge as the digital bot interacts with them in a fun and light-hearted manner," he says. 

Further details here.