‘Milestone event’ for Ubamarket as it announces first UK roll-out
Ubamarket’s white label mobile shopping solution is launching in Warner’s Budgens stores across Gloucestershire, Worcestershire and Warwickshire.
A UK-wide deployment is set to take place in association with payment solutions supplier HTEC, part of Universe Group, whose portfolio of stores includes Morrisons, Budgens, Nisa and Spar. London and Manchester are next in line after the aforementioned first roll-out, which follows a trial phase at Budgens, Moreton in Marsh.
By tracking a shopper’s goods, live automated offers and real-time loyalty tracking, the IOS and Android offering, invented by entrepreneur Will Broome, eradicates the need for queues, plastic bags and loyalty cards. Customers enter a shopping list on their phone and the app locates the items and arranges them in the order they can be found. They then scan the barcodes as they go and, when they’re done, the app takes care of payment.
“This launch is a milestone event for Ubamarket, and one we’re incredibly proud of. Over the past two and a half years, a huge amount of work has gone into ensuring the solution is a perfect fit for a shopping experience entirely centred around convenience, putting the consumer truly in control for the first time,” says Broome. “Having built a premium tech solution that enables progressive retailers to stand head and shoulders above the UK’s major supermarkets for a fraction of the prime, the launch marks a total game-changer for the industry - and one that will evolve with speed - Ubamarket’s installation time is 48 hrs from integration.”
Guy Warner, MD at Warner's Budgens Supermarkets, comments: "I'm delighted to be the first store in the world to offer a completely white-labelled version of Ubamarket to our customers. I feel that the revolutionary Taste Club app will effectively bridge the gap between online convenience and the in-store experience that Warner's Budgens shoppers enjoy. We’ve already seen fantastic results in our Moreton store and are now excited to offer it to all Warner’s Budgens customers.”
