Smartzer Studio ready to go

Shoppable videos startup, Smartzer, is prepping the launch of its new beta self-service platform, the Smartzer Studio.

In an interview with RTIH, Founder & CEO, Karoline Gross, says that the venture will be adding further capabilities to this over the next 12 months to provide brands and retailers with a full end-to-end interactive video platform. 

“Video is the fastest growing form of online media in the industry and brands are no longer happy with a simple video player,” she comments. “Making videos shoppable and having access to more detailed video data is becoming more of a standard expectation. We have seen a particular shift in this over the past six to nine months where brands are keen to make all their video content across channels shoppable, not just key campaigns.”